What is Apollo?

Apollo.io is a comprehensive sales engagement and prospecting platform that offers a suite of tools to help sales teams connect with potential customers. Its powerful features enable sales reps to identify and target the right prospects, create personalized outreach campaigns, and track their performance in real-time. With Apollo.io, sales teams can automate their outreach efforts, manage their pipelines, and gain valuable insights into their conversations with prospects through conversational analytics. Overall, Apollo.io is a one-stop-shop solution for sales teams looking to streamline their sales processes and drive more revenue.

If you want to learn more about how to get insights on your conversations with Apollo using conversational analytics, check out our guide on the topic.

What is conversational analytics?

Conversational analytics is a powerful tool that enables sales teams to gain valuable insights into their interactions with prospects. Essentially, it involves analyzing the language, tone, and context of conversations between sales reps and prospects to uncover patterns and trends that can be used to optimize outreach efforts. By doing so, sales teams can improve their performance and ultimately drive more revenue.

With conversational analytics, sales reps can track various metrics such as response rates, conversion rates, and even sentiment analysis to gauge the effectiveness of their outreach efforts. They can identify which channels are generating the most engagement, which messages are resonating with prospects, and which prospects are most likely to convert. Armed with this information, sales reps can adjust their approach accordingly and tailor their communications to better meet the needs of their prospects.

How to Use Apollo to Get Conversational Insights

If you're looking to gain valuable insights into your conversations with prospects, Apollo's conversational analytics feature is a powerful tool to help you do just that. Here's a step-by-step guide on how to use Apollo to get conversational insights.

First, log in to your Apollo account and navigate to the Conversations tab. Here, you'll be able to see a list of all your conversations with prospects.

You can filter these conversations by various criteria such as date range, team member, or conversation status. Each call will provide your the following information: Call Details, Summary, Key Topics, and Comments

Call Summary

This summary includes the outcome of the call, which can help you understand whether the call was successful or not. Additionally, the summary also includes the main pain points discussed during the call, which can help you identify the areas where your product or service can be improved. The objections raised by the prospect are also included in the summary, which can help you anticipate and address similar objections in future calls. Finally, the summary also provides you with an overview of the next steps discussed during the call, which can help you plan your follow-up strategy accordingly.

Key Topics

In the "Key Topics" section, you will find a list of essential questions or keywords that you or your team may be monitoring. The purpose of this section is to help you quickly locate the relevant information that you need. By having a list of key topics readily available, you can easily analyze and extract insights from your conversations with prospects, which can ultimately help you optimize your sales strategy and drive more revenue.


This section provides an opportunity for your team to share valuable feedback and insights on your conversations with prospects and customers. By using this section, your team can collaborate and discuss best practices for engaging with potential customers and improving overall performance.