How to Monitor Your Brand with BrandMentions

BrandMentions is a powerful online tool that allows you to monitor your brand's online presence. It provides you with real-time alerts whenever your brand name is mentioned anywhere on the internet, including social media, news sites, blogs, and forums. This allows you to stay on top of what people are saying about your brand, and respond quickly to any negative feedback or complaints. In this guide, we'll show you how to use BrandMentions to monitor your brand and protect your online reputation.

Monitoring brand mentions is important because it allows you to keep track of what people are saying about your brand online. By staying on top of your brand's online reputation, you can quickly respond to any negative feedback or complaints, and take steps to improve your brand's image. This can help you build stronger relationships with your customers, and ultimately grow your business.

Create an account on Brandmentions

To create an account on BrandMentions, follow these steps:

• Go to the BrandMentions website and click on the "Sign Up" button in the top right corner of the page.
• Fill out the registration form with your name, email address, and password.
• Click on the "Create Account" button to complete the registration process.
• Once you have created your account, you can log in to BrandMentions and start monitoring your brand's online presence.

Note that BrandMentions offers a free trial, but after that, you will need to choose a paid plan to continue using the service.

Setup keywords to track

To set up keywords to track in BrandMentions Project Settings, follow these steps:

• Click on the "Project Settings" button in the top right corner of the page.
• In the "Keywords" tab, click on the "Add New Keyword" button.
• Enter the keyword you want to track and click on the "Add" button.
• You can also add negative keywords to exclude certain mentions from your results.
• Once you have added your keywords, BrandMentions will start monitoring them and send you alerts whenever they are mentioned online.

Note that the number of keywords you can track depends on your plan.

How to keep track of your Brand Mentions

To keep track of your brand mentions in the Mentions tab of Brandmentions, follow these steps:

• Here, you will see a list of all the mentions of your brand that Brandmentions has found online.
• You can sort these mentions by various criteria, such as date, source, or sentiment.
• Click on any mention to view more details about it, such as the source URL, the sentiment score, and the author.
• You can also mark mentions as "read" or "unread" to keep track of which ones you have already reviewed.
• If you want to share a mention with your team or respond to it, you can use the "Share" or "Reply" buttons.

By regularly checking the Mentions tab, you can stay on top of what people are saying about your brand online and take action to protect your online reputation.

What to do next

Once you have set up your brand mentions in BrandMentions, you can use the insights you gain from monitoring your brand to take action to improve your online presence and protect your reputation. This might include responding to negative feedback or complaints, engaging with your audience on social media, or developing new marketing strategies to address any issues that arise. By staying on top of your brand's online presence with BrandMentions, you can proactively manage your reputation and build a stronger, more successful brand.